January 28 & 29, 2016 • Hotel Novotel Toronto, North York

Thank you to everyone who participated in making the QRC Conference a success!

Exchange, Engage, and Enjoy!

Following on the heels of our success last March, QRC & QRCA Canada are joining forces in 2016 to organize another great Conference that will provide attendees with opportunities to exchange ideas about engaging topics while enjoying some of our best speakers. The experience would not be complete without the camaraderie we share in comfortable, social settings once the work is done!

There will be a focus on International Research this year – including how to promote yourself internationally; caveats to international research; best methods, practices, and cultural intelligence when researching abroad.

We aim to cover topics of interest to our diverse groups of QR members (field, clients, and researchers) so that we exchange, engage, and enjoy qualitative research globally.


Participants will be able to exchange ideas and best practices with peers through half-day workshops and the full-day conference; the same format as was offered at the QRC 2015 Conference and was very well-received.


Engaging topics that stimulate creativity and growth, leaving our delegates energized and excited about the year ahead.


Learning while enjoying time with colleagues in a comfortable, relaxing environment.

We are currently looking for Roundtable Moderators! If you have a topic you'd like to discuss, please contact Fiona Somerville at fsomerville@mria-arim.ca.

Please view the full call for speakers here.


Calling all QUALIES!

Call for Speakers - deadline is Sept. 9, 2015

Here is your annual opportunity to take the stage, share at roundtables and learn at workshops! The QR Conference takes place January 28 and 29, 2016, with a half-day of workshops on Thursday, followed by a full day of speakers on Friday, January 29, 2016. The conference will again be held at the popular Novotel North York in Toronto.

There will be a focus on International Research this year — including how to promote yourself internationally; caveats to international research; best methods, practices, and cultural intelligence when researching abroad. This being said, we will not forget how we can better exchange and engage locally! We are looking for Program Speakers, Workshop Leaders and Roundtable Moderators.

Program Speakers, Workshop Leaders, Roundtable Moderators

We are looking for:

For Day 1 (Thursday, January 28): Workshop Instructors will lead creative and interactive two-hour applied workshops that teach delegates the practical, hands on “how to” of QR. These workshops should allow delegates to view how these techniques are applied, and also to actually practice them. Workshops should be specifically designed to apply to either clients, moderators, or field/recruiters. Alternatively, workshops that will engage, and be relevant to all delegates can also be proposed. Each workshop will include up to 25 participants.

For Day 2 (Friday January 29): Moderators/Researchers for topical 1-hour roundtable discussions. The moderator will lead a discussion for 10-12 participants on a topic they choose. Topics should be timely and spark debate, enhanced discussions or sharing of experiences. These should be related to qualitative research and technology, industry or customer trends, challenges currently faced, and in keeping with the international theme. The leader/moderator will be responsible for engaging participants in a lively discussion.

For Day 2 (Friday January 29): Three Concurrent Session Speaker Presentations. Speakers are sought for interactive presentations that would provide tangible learning for delegates. These presentations should get delegates involved and leave them with practical and insightful ‘takeaways’. If case studies are proposed, they should highlight new techniques and/or technologies and clearly identify how practitioners can learn from this case, and what insights the client gained from the study. If you have had the privilege of working internationally, we welcome all tips, tricks, cultural insights, and caveats of researching abroad.

While the conference will have an international flavor, we are not limited to international topics. The theme is about “exchanging, engaging and enjoying”…

Submission Guidelines

Submissions are being sought for:

  • Workshop facilitator – 2-hour workshop
  • Concurrent sessions – 1-hour session
  • Roundtable moderator – 1-hour discussion

In an effort to select the very best proposals without prior knowledge of parties submitting, please provide two copies of your submission - one WITH your name and company/organization references throughout, and one WITHOUT your name(s) and company/organization references.

  • We understand this can be challenging in some circumstances, depending on the nature and role of the organization submitting, such as government agencies or crown corporations; however, we still encourage you to strip these references out of one copy of your submission. If this is unclear or for any other questions, please contact Julie Sylvestre, Chair, QR Council julie@sylvestremarketing.com
  • Submission deadline is September 8, 2015.
  • Learning outcomes must be well articulated (i.e., what are the key takeaways and what will the audience get out of the session? How will the session be interactive?)
  • Articulate what the implications are for clients and for suppliers.
  • All submissions will be subject to review by the Qualitative Research Council.

Send your final submissions no later than September 8 2015 to Fiona Somerville at fsomerville@mria-arim.ca

Click here to view the complete Call for Speakers.

Thank you to our Current Sponsors

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